Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Find all the latest news about our online marketplace, with information about getting the most out of selling online and effectively managing your online shop.

Seller Playbook

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NFL playbooks are well-known for being extremely detailed. They outline everything imaginable to execute a play of any sort. It is a notebook containing descriptions of all the plays and strategies used by a team. We've created a playbook that outlines everything from starting a new booth to how to manage your existing booth for optimum sales.


Even if you're a seasoned seller, you may see some recommendations and programs or tools in the Playbook that you hadn't noticed. If you're new to Bonanza, welcome to our community! The Seller Playbook is a great way to get started. Relentless simplicity is always our goal when using Bonanza, but there are choices to make and we can help you find the best fit for your business.

  • What advertising level should I choose?
  • What are my shipping options?
  • What is most important when creating a listing?
  • What should I do if Google Shopping disapproves an item?
  • How can I use social media?
  • Can I bring my listings over from another site?

We've got you covered. Our Playbook takes you through the first time you log into your account to activating a listing to making a sale. It teaches you the basics... (continued)

Accurate Delivery Dates Promote Happy Customers

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Last week I talked about Bonanza's discount shipping label program. This week I am following up with tools we've created to clarify delivery times for your customers. You can set up shipping timelines in your Booth Settings to display an accurate delivery date on each of your listings. This is an easy way to meet (or even exceed!) your customer's expectations for their shopping experience.

What is your handling time?

Your handling time is the maximum number of business days between when the item is purchased and when you ship it to the buyer. You can specify this information in advance. It's called "Items ship within" on the "Shipping & returns" page of your Booth Settings. Use it to set the number of days until a buyer should expect to see a tracking number on their order. This information provides clarity for the buyer and saves you both time since they don't have to write to you to ask about their order status.

To give the buyer an estimated delivery date, we add the handling time you entered in the "Items ship within" field to the number of days associated with your shipping method. This delivery estimate is then... (continued)

Discount Shipping Labels

image of packageDid you know we offer a discount shipping label program that makes it possible to purchase and print labels right from Bonanza? We know from talking with our seller community that minimizing busy work and reducing postage fees are equally important to you. That's why we offer this program. It's also why we teamed up with postage provider,, to offer savings of up to 15% below retail USPS pricing.

Significant Value

  • Up to 15% below retail USPS pricing

  • Orders automatically Marked as Shipped and the buyer notified

  • Tracking number added to order automatically

Where can I find the Bonanza postage-printing feature?

First, celebrate your sale! Then, when you view the order in "Items Sold," you’ll see the option as “Buy shipping.” It’s located right next to the links you already use to mark items as shipped. (Screenshot on left)

You can also purchase a shipping label directly from the email you received announcing the new sale. Simply click on the "Purchase Shipping Label" button in the email. (Screenshot on right)

It's as simple as 1..2..3!

We don't want to spoil the joy of having a new sale with the chore of buying postage, so we made it as simple... (continued)

Bonanza Pets have Perks

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Many of us at Bonanza have pets and in the Before Days, we'd often bring them to the office with us. Now, our animal companions are enjoying extra petting, treats , and walks while our team works from home. A perk of working for a marketplace like Bonanza is the opportunity to peruse the booths of our seller community while working on the site. We often find interesting snacks and toys for our furry friends!

I'd like to introduce a few of them today, along with their recommendations for items they love on Bonanza.

Space Ghost

Bill, our CEO, has a beautiful white Turkish Van cat who gets an occasional haircut thanks to allergies in their family.

Left to right: Bill and Space Ghost, Space Ghost, Space Ghost enjoying the smell of hard work, Lunch Break

Space Ghost recommends these products Inaba Churu Chicken with Scallop Recipe Cat Treat, Bug Jar Cat Toy, Cat Trees, and Crocs shoes all found on Bonanza!

Mucca, Tucker, Eiger, and Felix

Greg, VP at Bonanza, has a Greater Swiss Mountain dog, a white lab, and two guinea pigs.

Left to right: Mucca at Bonanza Headquarters, Mucca and Tucker, Tucker... (continued)

Help Videos on Bonanza's YouTube Channel

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At Bonanza, we are always striving to make selling easier. We have some great help pages that cover just about everything, but visual content along with audio can make understanding quicker and easier. What looks complicated with the written word can often be made much simpler when watching the action performed in a video.

Bonanza is so lucky to have Brianna, one of our Happiness Producers, working on a series of video tutorials on our YouTube Channel . Brianna is a superstar on the support team and a self-taught videographer. Many of you may have worked with her if you've ever written to Born and raised in the Evergreen state, she is a life long cat lady, avid online shopper, collector of honey, and graphic novels aficionado.

When asked about her work, Brianna says "Since joining as one of the newer teammates at Bonanza, I've been incredibly impressed by the ways the company continuously strives to provide more tools and resources to help our sellers succeed. One of those tools I have been working on is refreshing our Youtube channel and providing tutorials to correspond with our wonderful help pages! 

We understand that some folks prefer visual aids to help... (continued)

12th Anniversary Recap

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Wow, what a week! We just wrapped up 7 days of celebrating Bonanza's 12th Anniversary yesterday and we wanted to thank everyone who participated and took the time to send well-wishes. We truly do appreciate our amazing, loyal sellers, and we're always striving to help your business thrive.

Annual Membership Sale

A big welcome to all the sellers who purchased a new annual membership during our 25% off sale this past week. Be sure to take a look at your account's Seller Checklist to take advantage of the sales-boosting tools and benefits your membership provides.

The Seller Checklist is a useful, free resource available in all seller accounts that cleverly updates to match the benefits associated with your current membership level. To view your own checklist, click on "Selling" in the top left corner of the page to land on your Selling Dashboard. The checklist will be on the left under the toolbox menu. Click on the green button that reads "View Benefits". If you have any questions about your new membership, our award-winning support team is here to help.

Raffle Winners

We also celebrated our community by hosting a raffle in last week's blog. We asked our... (continued)

12th Anniversary Celebration

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Happy 12th birthday Bonanza! Beginning as a scrappy start-up in 2008, we're now 12 and are so proud of what we've accomplished with our community in making Bonanza your seller-centric online marketplace. We believe that over the years we've shown our true colors. You said it best in last year's raffle contest in which readers were asked to post One word to describe Bonanza in our comment section.

  • Dedicated
  • Diverse
  • Satisfying
  • Opportunity
  • Extraordinary
  • Easy
  • Economical
  • Flexible
  • Friendly
  • Community
  • Reliable

We're blushing, but we also remain 100% committed to living up to those kind words. And now, we have a variety of ways to celebrate with you!

12th Annual Membership Sale

Save big on a membership PLUS increase your sales!

Save an additional 25% off annual Gold, Platinum, and Titan membership subscriptions, now through June 28th.

Sign up now to save on membership-only features designed for professional sellers like you. With no contracts required, what do you have to lose? Don’t miss this opportunity for huge savings on a membership that will benefit your business all year long.

  • Access to live support chat (Silver, Gold, Platinum, Titan)
  • Apply discounts as visible markdowns (Gold, Platinum, Titan)
  • Appear in sponsored listing results when... (continued)

Q3/Q4 Priorities

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Hello all, Greg here again! It continues to amaze me at how quickly time flies! It seems like only a few weeks ago when I communicated my learnings and insights as I hit the 90-day threshold here at Bonanza. Now that we're approaching mid-June, I wanted to tell you about some of the improvement opportunities that we have scheduled to work on for the second half of the year.

Our core focus areas in our third and fourth quarters are:

  • Compliance & Fraud Reduction
  • Revenue & Efficiency
  • Community

Here's our roadmap:

  1. Utilize our new Seller Advisory Panel to provide critical insights & guidance on multiple levels of our business and to bring a voice into the development of upcoming strategic planning.
  2. Develop additional payment methods to give our sellers and buyers more choices.
  3. Develop advanced dashboards that assist our Loss/Risk Prevention team in providing additional safeguarding methods to protect our marketplace from unsavory sellers and their negative impact on our business reputation.
  4. Continue to evolve our system to ensure tax compliance for all sellers.
  5. Celebrate BONANZA's 12th ANNIVERSARY (June 22 - June 29) with contests and prizes! Keep an eye out for next week's blog post with more details.
  6. You've... (continued)

Welcome our Seller Advisory Panel!

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In January, when I started with Bonanza, the dire need to resuscitate our passionate seller community to be at the core of our foundation quickly resonated with me. This idea of increased seller engagement that will sustainably guide us towards long term success became paramount with fraud reduction and compliance for our company. The first task was appointing Shelly Breuer as our Seller Happiness Manager to develop our plan - and thus our Seller Advisory Panel was born. As promised in this blog, we have created the Panel, and I am excited to introduce our inaugural new members!

We received a mind-blowing number of applications, and it was so inspiring to see all the sellers willing to help us to develop a best in class value proposition where we can clearly and quantitatively demonstrate that we are the most seller-centric marketplace in the industry. A special message to the hundreds of sellers who took the time to apply and desired to play an active role in helping guide Bonanza to be "back on top:" We say, "thank you, and please do not let this curb your Bonanza enthusiasm! There will be other opportunities for you to get involved. We... (continued)

Fixing Google Shopping Ad Feed Errors

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Lately, I've been talking about Search Engine Optimization and I know you've been busy adding traits and editing titles and descriptions for your listings. You've probably already watched our SEO video with all our tips and tricks. I wanted to follow-up with one of the biggest frustrations our sellers have in getting eyes on their products - Google Shopping disapprovals. Most sellers on Bonanza have at some point received an email from us letting them know that they have some items that are not being advertised because Google Shopping has disapproved the listings. While we try to be as transparent as possible in helping you identify the error, Google Shopping does not always provide a detailed reason.

I work with Google Shopping on a daily basis to get seller's listings approved and advertised. It can be a challenge! I wanted to list some of the error messages they return, that we pass on to you, so you can understand what the error is and fix the listings to get them approved.

How to check for errors

We send a feed of all your listings to Google Shopping. We update that feed every time you make a change to... (continued)

Sharing Great Finds While Gaining Views

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With a job title like mine ~ Seller Happiness Manager, you know that I love working at Bonanza. Helping sellers build their business with unique tools like the Marketing Campaigns mentioned in this blog post is fun and rewarding. I also enjoy shopping at Bonanza. It can be like a treasure hunt, and I’ve found and purchased a lot of really cool stuff over the years. I’ve also found some great deals on staples, which for me would be gardening gloves and sunscreen.

It’s fun to share my finds with friends and family, but we’ve got a tool on Bonanza that lets you share with everyone! And if you are a seller, it might be an item in your own booth. It’s called a Hand-Picked List (HPL), and you can see them on Bonanza’s homepage, on the “Shop by > Hand-Picked Lists” page, and on the profile page of the seller who created the list. 

Let’s help each other out

As a seller, having an item in a Hand-Picked List can be great advertising, especially if it makes it to the homepage. By creating an HPL, you can gain exposure for your own listings, and help some... (continued)

Meet Bonanza's Support Team

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Hello Bonanza Community! Jackson here, reaching out on behalf of our amazing Support Team at Bonanza. The first thing we want to say is “thank you!” Thank you for being a huge part of what makes Bonanza the most unique, community-focused, and friendliest marketplace online. Thank you for recognizing this team as the best Support Team in e-commerce. We were (and remain) “over the moon” after seeing those results. While we are proud of your feedback, we understand that we have a long way to go to better care for your businesses.  You are the lifeblood of this company, and we're lucky to be able to work with you each and every day.  

For those of you we haven’t met yet, I’d like to tell you a little about our team!  First of all, contrary to some claims out there - we have no robots.  In fact, we have a dedicated team of breathing, thinking, and caring agents ready to offer our expertise when called upon. Our agents all manage booths on Bonanza and we enjoy purchasing from our sellers through a process called “dogfooding”. Our agents have an average of over 3.5 years of experience with... (continued)

Build Free Repeat Business with the Customer Marketing Tool

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Since Greg listed all of the methods we offer so that sellers can get free sales last week, I wanted to follow up on one of them, the Customer Marketing Tool. Bonanza has always placed emphasis on building a marketplace focused on the needs of sellers, and the goal of creating this tool was to give sellers the opportunity to encourage repeat buyers. You can use the Customer Marketing Tool to send coupon promotions directly to your customers, creating a personal relationship, and repeat sales. It sounds like it might be an expensive program to add to your booth, but it is the opposite. Not only is it free to use, but sales generated through this tool are free of final value fees. We waive our transaction commission fee to make it more comfortable for you to offer the discount. This is a clear win for sellers!

Where is it?

To get to the Customer Marketing Tool, click on the "Selling" link in the upper left-hand corner of any page. On the left side of your "Selling" dashboard is a navigation menu. Click on the "Customers" tab, then click on the "Marketing coupons" tab to access your Customer Marketing... (continued)

How to Sell for FREE on Bonanza!

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Hello Bonanzlers, Bonanza Greg here!  Still being relatively new to Bonanza, I wanted to share with you something I just learned (but some of you are already well aware of). As I do every day, I look through our daily sales transactions; scouring for trends, issues, and opportunities that could benefit our sellers. “What did you find that was so exciting that it prompted a blog post?” you ask. Well, I saw a terrific order from one of our veteran sellers which totaled $300 for 14 unique items. What astonished me, was that the Final Value Fee (commission fee) for the total order was 0, zip, zilch, nil, nada, zero!

Seeing this, I wanted to learn more and understand a couple of things:  

  1. Is this right? How could this be?
  2. If this is right, then are there other activities, policies, and tools that our selling community could leverage on a daily basis to make commission-free sales?

So I did what any other business leader would do. First, I validated with our team that sellers cansell without paying any commissions. Then, I held a Bonanza team member contest to find out who knew of the most methods for commission-free... (continued)

Join the Bonanza Seller Advisory Panel

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Hey, Bonanzlers! You may have noticed we've had some exciting updates on our blog lately. One of them is the addition of a new payment processor for all our sellers, Stripe. This was one of the top three requests we received from you, our seller community, and we're so excited that we made it happen. As always, if you experience any issues with this feature, please let us know at

We value your feedback because experience has proven to us that listening to our sellers’feedback is the best opportunity we have to consistently improve our product. That’s why we’ve streamlined communication in a multitude of ways. We have a dedicated feedback site, conduct regular surveys, and take other no-nonsense measures to ensure we build the features you need without wasting time on the features you don’t. It’s no coincidence that the tools we offer can be customized to fit our sellers’ needs!

Join our Seller Advisory Panel

Now we have another way to work with our sellers to develop a best in class value proposition for you. We are creating a new Seller Advisory Panel and we are looking for sellers who would like to participate.... (continued)

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